In 2016, the US Surgeon General released the 33rd report which addressed e-cigarette use among youth and young adults. The report provided insightful information on the significant health risks e-cigarette use poses to young people in the United States including information on the influence of nicotine on brain development, addiction, dual substance misuse, the effects of harmful aerosol bi-products, and the increasing use of two or more tobacco products. In an effort to reach adult influencers with key messages about e-cigarettes use in youth, the CDC had launched the “Know the Risks” campaign which aimed to raise awareness of e-cigarette health risks in youth. In association with the “Know the Risks” campaign, a series of public service announcements are now available for free on the CDC Media Campaign Resource Center (MCRC). Check out the below resources!
- Fact: E-Cigarettes Are Risky for Young People ad
- It’s a Fact Radio PSA
- One Brain Radio PSA
- Vending Machine Print Ad
- Updated E-Cigarette Landing Page