The first-of-its-kind program to help young people quit vaping, This is Quitting by the Truth Initiative has helped more than 300,000 youth and young adults on their journey to quit vaping.

This is Quitting is a free and anonymous text messaging program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind quit program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. This is Quitting messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. The program send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting.

Teens and young adults can join for free by texting DITCHVAPE to 88709.

Learn more about how the program works and the additional resources available for parents of young vapers and for adults who want to quit by visiting


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