I COVID QUIT: Real people; Real Stories; New Campaign
Created by the National Partnership on Behavioral Health and Tobacco Use
Based on data from the North American Quitline Consortium, the pandemic was devastating for smoking cessation gains spelling dire consequences for vulnerable groups, like the behavioral health population. Individuals suffering from anxiety, depression and other addictions were particularly hard hit by the fear and isolation brought on by COVID. However, not everyone gave up on giving up cigarettes. Those who counted COVID as part of their motivation to quit, shared their stories, helping Better World Advertising create an honest and impactful series of still ads and videos for social media. Together, with the PR firm Burness and the National Partnership on Behavioral Health and Tobacco Use we are drawing the attention of healthcare providers and policy-makers to those caught in the intersection of COVID, smoking and behavioral health through helping us promote these new ads.