While strategies ranging from cold turkey to scare tactics and stop-gap solutions like gum abound, smoking remains among the most notoriously difficult habits to kick. That’s why MindCotine, a Redwood City, California-based startup wants to tackle the issue with a novel new technology: virtual reality.

Smoking is more than a physiological need, the Argentina-born cofounders Cristian Waitman, Nicolas Rosencovich and Emilo Goldenhersch say, so their VR program – which launched on Kickstarter – brings together mindfulness, biofeedback and other elements of psychological techniques like immersion to help prospective non-smokers change their behavior to change their habit.

Click here to learn more about this App.

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