A recently published study in the Journal of the American Medical Association (JAMA) shows that youth depression and anxiety doubled during the pandemic, compared to pre-pandemic estimates. Meanwhile, youth vaping remains at epidemic levels with nearly 20% of high schoolers vaping, with nearly 40% of those who vape, doing so on a regular basis. Yet, the very thing many young people are turning to for relief may actually make it worse. “It was time for the tobacco industry to be exposed as a major contributor to the mental health crisis to help end youth vaping,” said Robin Koval, CEO and President of Truth Initiative. “In edgy truth fashion, Depression Stick! boldly highlights the marketing tactics Big Tobacco uses to lure young customers into life-long addiction and mess with their heads. The multi-platform campaign places the necessary spotlight on nicotine’s role in potentially heightening symptoms of depression and anxiety to give young people the facts they deserve to make informed decisions to live their best and healthiest lives.”

Check out the Campaign here! 

Read more about Vaping as a Contributor to Worsening Youth Mental Health Here.

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