As healthcare payment is shifting from quantity to quality, quality measures for reimbursement are gaining traction as a method of influencing higher quality care. Health professionals and health systems are incentivized by reimbursement: what is measured gets done and what is paid for gets done. Quality measures, especially when linked to provider payment, can change provider behavior and increase the advice given to patients to quit smoking.

Learn more about Quality Measures and Tobacco Cessation from the American Lung Association‘s fact sheet.

Read a case study about how Oregon has integrated incentive metrics into its Medicaid program, tying payment to annual performance on 18 metrics, including tobacco.


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