Sue Stubbs changed the model of using cigarettes as a way to pacify clients. She turned it upside down and faced it honestly, calling it what it really is: a step toward killing the people we intend to treat. Her fight in her organization to change this behavior — and the culture that supported it — will spur you to want to do the right thing instead of the accepted thing too.

Sue Stubbs
President and Chief Executive Officer, ServiceNet Inc.

You May Also Like