Study: Increasing reach by offering choices: Results from an innovative model for statewide services for smoking cessation.

Source: Preventive Medicine (August 8, 2016, Epub ahead of print).

In March 2014, ClearWay Minnesota^SM implemented a new model for QUITPLAN® Services, the state’s population-wide cessation services. Tobacco users could choose the QUITPLAN® Helpline or one or more Individual QUITPLAN® Services. The website was redesigned, online enrollment added, and a new advertising campaign created and launched. In 2014-2015, we evaluated whether these changes increased reach. We also assessed quit attempts, quit outcomes, predictors of 30-day abstinence, and average cost per quit.