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Tobacco use means higher healthcare costs. Add in the costly ripple effect in other areas, such as increased work absences and greater disability claims, and the business case to focus on tobacco is hard to ignore.

About 70% of smokers say they want to quit; more than 60% of e-cigarette users say they want to quit, too. A quit-tobacco program at the workplace can give employees a better chance of kicking the habit.

To motivate more tobacco users to quit or attempt to quit, more than 50% of employers use some form of an incentive—including a tobacco surcharge. Yet, offering the right premium differential for tobacco use takes careful preparation.

Just ask Generac, a leading manufacturer of commercial and industrial generators.  Generac has 3,800+ employees in the U.S. working in office and production settings. Like other employers, Generac has concerns about the health of their employees who smoke, use e-cigarettes or smokeless tobacco.

Generac has a long-standing tradition of providing tools, resources and financial incentives to employees through their Healthy Living Program. In 2006, Generac began to provide financial rewards to employees who take an active role in maintaining good health.

In 2018, Generac added additional incentives for individuals who would “Commit to be Tobacco Free.”  Generac’s strong communication strategy and plan initiatives are progressive, and their results have shown to have an impact on trend.

Date: Tuesday, November 05, 2019

Time: 1:00 PM ET

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Jessie Saul Ph.D.

Director of Client Success, EX Program by
Truth Initiative
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Christine Reichardt

Health & Wellness Manager
Generac Power Systems Inc
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November 5, 2019
1:00 pm - 2:00 pm
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