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Justice in the Air: Findings from the Tobacco Disparities Messaging Project
Words matter, not only in mass media campaigns, but also when presenting data to inform public health action. Uneven tobacco protections are a major driver of disease and early death in marginalized communities across America, but there is a disconnect between this evidence and general public understanding of the issue. The way tobacco related data is presented to the reader can influence the meaning readers’ assign to data and their understanding of how systemic and structural factors drive racial, social, and geographic inequity.
This webinar will give an overview of a multi-method communication research initiative that used an iterative approach to establish reliable framing recommendations with more than 10,000 Americans. Representatives from the Tobacco Disparities Messaging Project will provide an overview of their research methods, describe impactful message frames, and explain how these concepts can be applied when communicating about data and evaluation findings.
Date: Tuesday, February 25, 2020
Time: 3:00 – 4:00 PM ET
Event link: http://emory.adobeconnect.com/se2020-02-25/event/event_info.html
Persons with disabilities requiring accommodation should be sure to register at least a week early to ensure your needs are met.
At the conclusion of this webinar, participants will be able to:
1. Give at least one example of a formative evaluation method for message testing
2. Describe approaches to talking about equity that may “backfire” and worsen disparities
3. Apply the Tobacco Disparities Messaging research to communicate about evaluation and epidemiologic findings in ways that increase understanding and engagement
Julie Sweetland, Frameworks Institute
Chassidy Hanley, ChangeLab Solutions
If the hyperlink is unavailable to you, please copy and paste the following address in your web browser: www.tacenters.emory.edu/resources/SEwebinars/index.html.
About the S&E Webinar Series
All webinars and coffee breaks are hosted by the Office on Smoking and Health (OSH) and powered by Emory Centers for Training and Technical Assistance (Emory Centers) and NORC at the University of Chicago.
The webinar series is designed to provide a regular and ongoing way for OSH and tobacco control surveillance and evaluation staff nationwide to share information and resources.